By: Tom Manning - October 04, 2015
BlackBerry has launched a version of BBM for the Apple Watch. The release is pretty impressive considering Facebook has not yet released a version of Messenger or WhatsApp for the Apple Watch. BlackBerry is focusing on its software products as it gradually moves out of the hardware market. In an effort to court customers, BlackBerry has been fairly aggressive in releasing its software products. It's no surprise they see the value in getting on the Apple Watch early.
The company has been hurting recently as its earnings have been disappointing. The stock is falling, and some people say it is destined to be a short play from here on out. Can John Chen keep BlackBerry going in the right direction? It's going to be an uphill climb.
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